Selected Client: Rhia Ventures

Rhia Ventures advances reproductive and maternal health equity by intentionally leveraging capital to center the needs, experiences, and perspectives of historically marginalized people in decision-making. Rhia supports FemTech investors through its Ecosystem Building program, and through RH Capital, a Rhia Ventures fund. Rhia Ventures enlisted Propelevate to develop and lead a masterclass, Scaling Reproductive & Maternal Health Technologies in Diverse Global Contexts; Understanding the Opportunity.

The masterclass targeted RH Capital’s portfolio and pipeline companies, and other reproductive and maternal health innovators. These early stage companies are largely US-focused. The virtual session explored ways to determine the need for an innovator’s product beyond the US, how diverse global markets - in Africa, Asia and Latin America and the Caribbean - are structured, and the players, potential partners, and opportunities that are specific to these markets. The session shared ideas on how to incorporate equity into new country entry, and how to estimate TAM-SAM-SOM in these markets.