Selected Client: Investing in Women

Investing in Women (IW), an initiative by the Australian Government, focuses on accelerating women’s economic empowerment across Southeast Asia. By fostering equitable opportunities within the private sector, it aims to promote inclusive and sustainable economic growth in targeted countries. One focus area is gender lens investing, where IW works to increase investment in businesses that disproportionately benefit women across the target countries of Indonesia, the Philippines and Vietnam. Propelevate is a market building partner.

Propelevate is taking a behavior change approach to work with both institutional and private Limited Partners (LPs) . Starting with qualitative research to better understand LPs’ perspectives, and their barriers and motivators to invest in women, Propelevate will host events, convene ongoing peer-to-peer conversations, launch awards recognizing LP success and publish opportunity briefs to showcase the benefits, and build excitement and peer support for incorporating gender into their strategies.