Propelevate announces partnership with Investing in Women
Did you know..
Growing evidence shows, women fund managers outperform men
Start-ups with at least one woman founder perform 63% better than all-male founder teams
Women drive purchasing decisions, and smart companies will take this critical customer segment seriously. For example, women make 80% of all health care decisions. Addressing the 25% more time women spend in poor health is a $1T market opportunity globally
340 million women and girls are set to be living in extreme poverty by 2030, if nothing changes
Yet....
Only 2% of venture funding goes to women
73% of women entrepreneurs found funding to be difficult to obtain
Propelevate believes a better world is possible when patriarchy isn’t a given and all entrepreneurs, everywhere have a chance to see if their ideas can change the world. That is why we are thrilled to announce, on this International Women's Day, our partnership with Investing in Women to build the market for gender-lens investing, an investing strategy which incorporates gender considerations throughout the investment process to make investment decisions that lead to better gender equality and economic outcomes for women. This 3.5-year project focuses on investments in Southeast Asia, and will apply a behavioral lens to better understand how to unlock greater demand for products and funds that invest in women as entrepreneurs, leaders, employees, consumers and suppliers.