The Differentiation Paradox: Are LPs Missing an Investment Edge?

Featured Article

LPs seek differentiated funds and investment opportunities. They want to invest in GPs with an edge: managers that see opportunities others do not, can anticipate and shape market trends, and can generate returns in ways others cannot.

But establishing differentiation can be challenging. Across private markets, whether it is venture capital, private equity or private credit, managers can appear remarkably similar on paper. Fund structures and economics often converge, investment theses can overlap, and many managers make similar claims around proprietary sourcing or origination, disciplined underwriting and their ability to create value across the portfolio.

So where does genuine differentiation come from, and are LPs always recognising it when they see it?

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LP Perspective

Erika Aquino, Founder at Erika Aquino SFO

How can LPs broaden their opportunity set?

“Start by building the right team around you, understanding the markets you invest in and taking the time to build conviction. Diverse perspectives can also widen the opportunities that come into view — I’ve seen women allocators back founders, markets and community-led solutions that may otherwise be overlooked.

But broadening the pipeline should not mean lowering the bar. You still need to understand the business, the founder and the numbers, and be comfortable with the investment before writing the cheque.”

Fund Managers to Watch

Meet the managers that are building durable returns in Southeast Asia

Christopher Botsford, Founding Partner
ADM Capital

ADM Capital is an Asia-Pacific private credit specialist with more than 25 years of experience investing across developed and emerging markets in the region. The firm focuses on secured direct lending to underbanked mid-market companies and manages the Asia Climate-Smart Landscapes Fund (ACLF), a blended-finance private credit strategy providing long-term financing to SMEs across sustainable agriculture, forestry and aquaculture in Indonesia

Ascend Vietnam Ventures (“AVV”) is an early-stage venture capital firm backing technology startups in Vietnam. The firm invests from seed stage and works closely with founders on product, people and growth. AVV also integrates a gender lens into its investment approach, including through sourcing and portfolio support to back women founders of early-stage startups.

Tina Di Cicco,
CEO
Kerubin Capital

Kerubin Capital is an investment platform focused on backing women-led and women-owned businesses in the Philippines and across Southeast Asia. Established in 2021, the firm invests in early-stage and growth companies while combining capital with active mentorship, market access and ecosystem support. The firm has recently launched a Gender Smart Map of the Philippines to help strengthen visibility and connectivity across the local gender-smart investment ecosystem.

Insights

Women and Minority-Owned Private Equity and Venture Capital Firms

Fairview, May 2026

Fairview’s latest annual review in 2026 tracks a universe approaching 1,200 woman- and minority-owned PE and VC firms globally. Despite continued new firm formation, fundraising has become more challenging and increasingly concentrated among larger managers, reinforcing the importance of manager selection when accessing smaller and emerging firms.

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2026 Global Alternatives Survey

 

Goldman Sachs Asset Management, October 2026

Drawing on responses from 225 LPs and institutional investors, Goldman Sachs’s 2026 Global Alternatives Survey: The LP View finds that investors remain committed to private markets but are becoming more selective in how they allocate capital. Manager quality, underwriting discipline, specialist expertise and differentiated investment approaches are increasingly important in determining where capital is deployed.

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This publication has been funded by the Australian Government through the Investing in Women initiative. The views expressed in this publication are the author's alone and are not necessarily the views of the Australian Government.